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Johnson & Johnson eyes China expansion

Shenzhen Daily
1 Aug 2005

U.S. healthcare giant Johnson & Johnson, looking to boost its profile and product sales in China, is becoming a major sponsor for the next two Olympic Games.

The maker of surgical supplies and prescription drugs has signed up as an official partner of the Beijing 2008 Summer Olympic Games and the official healthcare products sponsor of both the 2006 Olympic Winter Games in Italy, and the United States Olympic Committee.

'We've had very good business results here and we think the games are going to take us to another level,' Brian Perkins, vice president of corporate affairs, said in Beijing, where the sponsorships were announced Tuesday.

Johnson & Johnson's sales growth in China already outpaces the rest of the healthcare market there. Perkins expects the Olympics exposure will accelerate it further.

'Given the ultra-competitive healthcare category, what Johnson & Johnson has done is aligned itself with the world's most credible sports brand,' said Scott Becher, president of Sports & Sponsorships in Hollywood, which helps companies set up sponsorship deals.

Johnson & Johnson would not say what it is paying for the sponsorships, which give it the right to use the five-ring Olympic logo and the host country logos for the games in its marketing.