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The last word

The perspective of agency President Scott Becher can be found in this sampling of his articles.

  • Ambush Attack -- Spotting ambush marketers at the Olympics
    September 25, 2000
  • Marketing Share -- Athletes' endorsement power determined by fans
    August 21, 2000
  • Most valuable pitchman -- Fan attitudes help determine sports marketing successes
    June 22, 2000
  • Hot Air -- Goodyear blimp still flying high after 75 years
    June 1, 2000
  • Damage Control -- Marlins exec challenged with keeping, bringing back fans
    April 14, 2000
  • Naked Arena -- NCAA Final Four venue will be free of corporate sponsorship ads
    March 17, 2000
  • Sponsorship Questions -- Both sponsors, sports properties need to form clear strategies
    January 25, 2000
  • Advertising Athletes -- Many athletes today are focused on marketing themselves
    January 14, 2000
  • High-Stakes Name Game -- Most newspapers and TV networks limit mention of title sponsors' names
    December 1, 1999
  • Speedy Recovery -- Fans lash out over Internet and phones, sponsor reacts quickly
    November 9, 1999